
Facelift by Perodua Myvi
On August 22, 2008, an updated Perodua Myvi was launched. The new Perodua Myvi features a modified front grille, front bumper, front bonnet, rear bumper, alloy rims, dashboard color, instrument panel design, MP3/WMA player and seat fabric. Its 1.3 Premium model additionally features new UV protection glass, a seat height adjuster, as well as a new audio system USB and Bluetooth capabilities.
A "Special Edition" of the new Perodua Myvi SE was also launched on October 10, 2008 with a new bumpers, clear taillights, smoked headlights, an amber instrument panel, leather seats, and a 2-DIN Compact Disc Player with MP3, WMA, USB and Bluetooth support instead of an integrated unit. It is only available with a 1.3L engine with a manual or automatic transmission.
Reception
The launch of the Perodua Myvi was significant as it marked first time Perodua competed head-to-head with Proton, the first Malaysian national car maker, which would release a similarly classed Proton Savvy.
The Perodua Myvi 1.3 beat its rival, the Proton Savvy 1.2, as the "Car of the Year 2005/2006" by Autocar ASEAN, a magazine for car buyers in Malaysia. The Edge Daily, a local financial news media reported that Perodua Myvi sales have far surpassed its initial expectations and has been selling extremely well since its rollout in April.
Proton's Savvy, available to the market a few months after the launch of the Perodua Myvi, had not affected Perodua Myvi sales. Observing the strong demand for the Perodua Myvi, it boosted sales of vehicles in the country and Perodua's market share in 2006.
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